ethos

we don't have a lot of time here. let's cut the bullshit.

most of us spend a third of our lives working. some of us, more like half. others, pretty much all of it. you don't spend that kind of time doing what you do because you hate the work but love the money. (and if that's you, we're probably not the right vendor.)

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we love what we do. we love creating, we love thinking, we love learning, we love building things. we love it when our work solves a problem for someone, answers a question, makes someone laugh, teaches a skill, expands someone's world.

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but you don't hire us for our love of the work; you hire us because we know the dramatic tension of a semi-colon, the emotional impact of good data, how important one perfect word can be, the propulsive rhythm of language, the value of someone's time. 

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this work doesn't work if it isn't good. there are no shortcuts, and there's no faking it. we know numbers are important: rois, kpis, bottom lines, the binary nature of figures in a spreadsheet. but we know performance is a symptom, not an end. it indicates that what you do is resonating. you earn performance by delivering quality consistently over time. you don't get that from people who do what they do just for the paycheck, or from ai (on its own, anyway).

you get that from us.